Investing in Laptops: A Secret Shopping Experience with Framework

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As a tech enthusiast and investor, I recently received an email from a concerned viewer complaining about Framework's laptops and their customer support. This sparked a familiar feeling, reminiscent of our classic LTT secret shopping series. In this article, I'll share my experience with Framework's laptops, putting them to the test to see if they live up to their claims.

Introduction

Framework is a relatively new player in the laptop market, focusing on modular, upgradable designs that aim to reduce electronic waste and make technology more accessible. Their laptops are designed to be easily repairable, with removable components, and an emphasis on sustainability. As an investor, I was eager to see if their products matched their promise.

The Setup

To test Framework's laptops, I received two units: the Framework 13 and the Framework 16. Both laptops were shipped to me, and I was tasked with assembling them, testing their performance, and evaluating their build quality. The process was straightforward, with clear instructions and all necessary tools provided.

The Framework 13 is a 13.3-inch laptop with a Intel Core i5 processor, 16GB of RAM, and a 512GB SSD. It's designed for general use, such as browsing, office work, and streaming. The Framework 16, on the other hand, is a 16-inch laptop with a Intel Core i7 processor, 32GB of RAM, and a 1TB SSD. It's geared towards more demanding users, such as content creators, developers, and gamers.

Real-World Performance

After assembling the laptops, I put them through a series of tests to evaluate their performance. The Framework 13 handled everyday tasks with ease, but struggled with more demanding tasks like video editing and 3D modeling. The Framework 16, however, performed admirably, handling demanding tasks with ease.

One notable issue I encountered was with the Framework 13's fan noise. It was surprisingly loud, even at low loads. I also experienced some issues with the laptop's Wi-Fi connectivity, which required a reboot to resolve. The Framework 16 did not have these issues, but I did notice that its battery life was not as impressive as I had expected.

Strengths and Weaknesses

The Framework laptops have several strengths, including their modular design, which makes it easy to upgrade and repair components. They also have a sleek and minimalist aesthetic, which I appreciate. However, the laptops' build quality is not without its flaws. The Framework 13's keyboard, for example, is quite shallow, and the touchpad is not as responsive as I would have liked.

Pros and Cons

Pros:

Modular design makes it easy to upgrade and repair components

Sleek and minimalist aesthetic

Good performance, especially with demanding tasks

Cons:

Framework 13's fan noise is loud

Framework 13's Wi-Fi connectivity is unreliable

Battery life is not impressive

Alternate Products

Conclusion

In conclusion, my secret shopping experience with Framework's laptops was mixed. While they have some notable strengths, such as their modular design and good performance, they also have some significant weaknesses, like loud fan noise and unreliable Wi-Fi connectivity. As an investor, I'm not convinced that Framework's laptops are the best value for the price.

What about Seth?

As I was testing the Framework laptops, I had the opportunity to speak with Seth, one of the company's founders. He was enthusiastic and knowledgeable about the products, but also acknowledged some of the issues I encountered. I appreciate his willingness to listen to feedback and improve the products.

Good News?

Despite the issues I encountered, I'm encouraged by Framework's commitment to sustainability and innovation. Their modular design is a step in the right direction, and I appreciate their efforts to reduce electronic waste. With some improvements to their build quality and performance, I believe Framework has the potential to become a major player in the laptop market.

Conclusion

In conclusion, my secret shopping experience with Framework's laptops was a mixed bag. While they have some notable strengths, they also have some significant weaknesses. As an investor, I'm not convinced that Framework's laptops are the best value for the price. However, I'm encouraged by their commitment to sustainability and innovation, and I believe they have the potential to become a major player in the laptop market.

Where to Buy

AI-Based Analysis of User Comments

🤖 AI-analyzed · Trust Level: Use discretion
📊 Moderate audience engagement
Overall★★★★★
Positive☆☆☆☆☆
Neutral★★★★★
Negative☆☆☆☆☆
Confidence Score: 0%
🟡🟡🟡🟡🟡🟡🟡🟡🟡🟡
Verdict: Mixed audience response.

Audience Intent Signals

  • 🛒 Buying Interest: Medium
  • 🤔 Comparison Questions: Very Low
  • 😕 Confusion Level: Medium
  • 👍 Appreciation: Very Low
  • 👍 0
  • 😐 20
  • 👎 0

Viewer Comments

@dotSalsaCat

im sorry did linus just promote an mkbhd wallet?

Neutral
@Pazza-2234

13:26 uhh, I do not believe that the example that was given is very... uh ya no not anymore.

Neutral
@Smart-Towel-RG-400

11:40 Dad joke

Neutral
@hostage67

I would really love to buy a framework and support the mission. But I still find that the options are still extremely limited. In particular, why can't I get a GPU slot with the 13", what about more options for CPU's for example. More memory options, or storage options, etc... Why can't all of the modular I/O provide the same level of functionality? why are specific spots better for certain features? Also, every time I looked at actually buying a Framework laptop, it was out of stock being months out before I could actually get my hands on one. I really love the idea of the Framework laptop, I just find it isn't quite there yet in regards to available options and customizability. Another thing I would like to see are multiple "frame's", for example the existing frame could be the default, but how about a heavy duty frame that won't warp and bend like the existing frame, or one specifically built to be extreme light weight, etc...

Neutral
@JERE-MENI

framework has 2,9 on trustpilot is it good?

Neutral
@le_plankton

watching this on my 3 year old framework 13, to which i have done many repairs and improvement. Gotta say the only time i was frustrated with it was changing the display. the cable routing is NOT intuitive and i almost broke them

Neutral
@user-Wolf3593

I wish I could be part of one of these

Neutral
@lilGojii

Hard disagree about the prebuilt not delivered prebuilt and then the justification of that. The language needs to change, it is not prebuilt and its not okay to be called that

Neutral
@locualoein8543

The problem is the inmense variety of people they have to deal with. Some are pro of DY others haven touch a screwdriver etc etc As other have said, we have to undertand their position, and be a bit patient.

Neutral
@Trav_.s

Acting like you're "impressed" it took them 10 days to ship a new display that you'll have to install yourself tells me everything I need to know. This is an ad for Framework.

Neutral
@Mercure2314

Still don’t understand why the DIY version costs cheaper if it’s already assembled and then taken apart again??? Can anyone explain? That just doesn’t make sense to me

Neutral
@bitsnail

Haha, I had the *exact* same problem shown in the video, the horrible crunchy noise after installing the bezel, then (as Linus mentions) trying to get the cable in the right position but actually routing it the wrong way making it even worse. I had a couple of sweaty minutes, but eventually I figured it out. Not a great experience, but I'm happy with my laptop overall after that.

Neutral
@SatvikBhadoria

You did really good natalie!

Neutral
@chrisleonard7135

It's sad that right now in late 2025 the RAM sold by Framework is cheaper than anything else I could find on the market. New.

Neutral
@Bobbleoff

I got a framework 13 the other year and the website said it supported up to 5600mhz ram I ended up buying 5200mhz but it wouldn’t post. I later found out on Reddit 5200mhz didn’t work on framework

Neutral
@keithsmith3118

There should be a disclaimer 'This, and other solidly built parts, are likely to become disconnected during shipping if you chose FedEx'.

Neutral
@mehmetgundas3039

I would sell my left kidney for a framework laptop if it wasn't expensive as hell because of the Turkish import taxes

Neutral
@bobthompson4319

They need a video of assembly of all laptops you can buy.

Neutral
@bobthompson4319

you should get a LTT screwdriver for free with the laptop.

Neutral
@s3ntrical

18:25 Oh F*ck

Neutral

Frequently Asked by Viewers

Q: im sorry did linus just promote an mkbhd wallet?
A: This question appears frequently among viewers.

Q: I would really love to buy a framework and support the mission. But I still find that the options are still extremely limited. In particular, why can't I get a GPU slot with the 13", what about more options for CPU's for example. More memory options, or storage options, etc... Why can't all of the modular I/O provide the same level of functionality? why are specific spots better for certain features? Also, every time I looked at actually buying a Framework laptop, it was out of stock being months out before I could actually get my hands on one. I really love the idea of the Framework laptop, I just find it isn't quite there yet in regards to available options and customizability. Another thing I would like to see are multiple "frame's", for example the existing frame could be the default, but how about a heavy duty frame that won't warp and bend like the existing frame, or one specifically built to be extreme light weight, etc...
A: This question appears frequently among viewers.

Q: framework has 2,9 on trustpilot is it good?
A: This question appears frequently among viewers.

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