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Why Lego Is So Expensive | So Expensive

Lego is the world’s largest toy company but it’s gained a reputation for being an expensive hobby. Since 2007, Lego has released dozens of sets that cost over $300. The most expensive Star Wars sets cost $850. And prices for vintage Lego sets can reach over $1,000. These high prices have caught the attention of thieves, who in some cases have stolen about $300,000 worth of Lego. So, how did we get here? How did Lego go from a children’s toy to a collector’s item? And why is it so expensive? If you love this video, please vote for it in the Webby Awards by April 17, 2025: https://vote.webbyawards.com/PublicVoting#/2025/video-film/general-video-film/business MORE SO EXPENSIVE VIDEOS: Why Hagoromo Chalk Is So Expensive | So Expensive | Business Insider Why Michelin-Starred Chefs Are Paying Premium For One Of Korea’s Rarest Seaweeds | So Expensive Why India’s $12 Million Cricket Bat Industry Is Fueled By UK Trees | So Expensive | Business Insider 00:00 – Intro 01:12 – Lego’s Rise 02:39 – The Lego System 05:39 – Lego’s Fall 07:39 – Adult Fans Of Lego 13:07 – Conventions 14:32 – Lego Resale Market 17:34 – Lego’s Rise (Again) 19:37 – Products For Kids And Adults 22:54 – Why Lego Is So Expensive 25:51 – Will Lego’s Success Last? 28:04 – Credits —————————————————— #lego #toys #businessinsider Business Insider tells you all you need to know about business, finance, tech, retail, and more. Visit our homepage for the top stories of the day: https://www.businessinsider.com Business Insider on Facebook: Business Insider on Instagram: Business Insider on Twitter: Business Insider on Snapchat: https://www.snapchat.com/discover/Business_Insider/5319643143 Business Insider on TikTok: businessinsider Why Lego Is So Expensive | So Expensive | Business Insider

Lego is the world’s largest toy company but it’s gained a reputation for being an expensive hobby. Since 2007, Lego has released dozens of sets that cost over $300. The most expensive Star Wars sets cost $850. And prices for vintage Lego sets can reach over $1,000. These high prices have caught the attention of thieves, who in some cases have stolen about $300,000 worth of Lego. So, how did we get here? How did Lego go from a children’s toy to a collector’s item? And why is it so expensive? If you love this video, please vote for it in the Webby Awards by April 17, 2025: https://vote.webbyawards.com/PublicVoting#/2025/video-film/general-video-film/business MORE SO EXPENSIVE VIDEOS: Why Hagoromo Chalk Is So Expensive | So Expensive | Business Insider Why Michelin-Starred Chefs Are Paying Premium For One Of Korea’s Rarest Seaweeds | So Expensive Why India’s $12 Million Cricket Bat Industry Is Fueled By UK Trees | So Expensive | Business Insider 00:00 – Intro 01:12 – Lego’s Rise 02:39 – The Lego System 05:39 – Lego’s Fall 07:39 – Adult Fans Of Lego 13:07 – Conventions 14:32 – Lego Resale Market 17:34 – Lego’s Rise (Again) 19:37 – Products For Kids And Adults 22:54 – Why Lego Is So Expensive 25:51 – Will Lego’s Success Last? 28:04 – Credits —————————————————— #lego #toys #businessinsider Business Insider tells you all you need to know about business, finance, tech, retail, and more. Visit our homepage for the top stories of the day: https://www.businessinsider.com Business Insider on Facebook: Business Insider on Instagram: Business Insider on Twitter: Business Insider on Snapchat: https://www.snapchat.com/discover/Business_Insider/5319643143 Business Insider on TikTok: Why Lego Is So Expensive | So Expensive | Business Insider

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