The key to reaching Amazon shoppers is maximizing your listings’ visibility. There are so many products on the marketplace, and buyers don’t have the time or patience to sift through every single one. Make it easy for buyers to find your products, and you’ll be on track to win greater sales. Read about it on our blog < target="_blank" rel="noopener"> Get your business online in minutes with GoDaddy Airo™: < target="_blank" rel="noopener">. ⏰TIMESTAMPS⏰ 00:00 – Introduction 00:22 – Optimizing your listings with SEO 01:07 – Buy sponsored product ads 01:42 – Share Amazon listings on social media 02:22 – Run a competitor analysis 02:54 – Partnering with influencers 03:38 – Maintain strong product ratings 04:15– Maintain strong shipping performance 04:43 – Monitor your seller rating 05:07 – Launch a lightning deal 05:42 – Wrap up To boost your listings’ visibility, we’ll highlight nine key ways to drive external traffic outside of Amazon and internal traffic within the marketplace to your products. Optimize your listings with SEO Both shoppers who are already on Amazon and those who are using other sites can find your listing when you include popular keywords. With these additions, search engines, both Amazon’s and others, determine that your listing is a relevant result and rank it higher. Buy Sponsored Product ads To gain more control over their listings’ visibility, Amazon sellers can pay for the marketplace to sponsor their products and place them higher in search results. Share listings on social media Since your followers expect to receive value from your posts, it’s best to avoid creating posts on your account that are basically ads for your listings. Instead, it’s better to share your listing in more subtle ways that are still helpful to your followers. Run competitor analyses In buyers’ searches, your products will fall behind competitors’ items in rankings if you aren’t monitoring how those listings are engaging shoppers. Partner with influencers To promote your listing through influencer marketing, start by coming up with a list of key individuals in your sector with a large base of social media followers. Maintain strong product ratings A clear way to give shoppers a positive first impression of your Amazon listings is to maintain high-star ratings. When buyers are browsing through Amazon search results, the star ratings are visible for each product. Maintain strong shipping performance Amazon wants to keep shoppers happy, so they discourage poor shipping practices by making shipping a factor in winning the Buy Box and ranking high on Amazon’s search rankings. With consistent shipping issues, you’re less likely to win the Box or to rank high in search. Monitor your seller rating Punishing low-rated sellers with less visibility is a measure to keep Amazon shoppers happy and sustain the marketplace. It ensures buyers are working with merchants who have a positive record and can provide great service. Launch a Lightning Deal Lightning Deals are time-based, marked-down products buyers can find in Amazon’s Today’s Deals section. They draw a lot of attention and sales from Amazon’s shoppers not only because they appreciate discounts but also because their limited time frame motivates buyers to make a purchase. Promoting Amazon products is unlike traditional marketing for a single store where you’re mainly focused on driving external traffic. You also have to find ways to increase your listings’ visibility internally on Amazon. The marketplace is competitive, so you have to find innovative ways to make products stand out against other sellers’ items. The Journey is what everyday entrepreneurs, like you, need to follow in the pursuit of online success. Our experienced GoDaddy Guides are here to take you through all the steps, both big and small, that you encounter every day. Want to learn about more ways to grow your business? Subscribe to GoDaddy on YouTube: < target="_blank" rel="noopener"> GoDaddy links: < target="_blank" rel="noopener"> #amazon #amazonsales #affiliatemarketing #marketing #amazonassociates #thejourney #godaddy

The key to reaching Amazon shoppers is maximizing your listings’ visibility. There are so many products on the marketplace, and buyers don’t have the time or patience to sift through every single one. Make it easy for buyers to find your products, and you’ll be on track to win greater sales. ⏰TIMESTAMPS⏰ 00:00 – Introduction 00:22 – Optimizing your listings with SEO 01:07 – Buy sponsored product ads 01:42 – Share Amazon listings on social media 02:22 – Run a competitor analysis 02:54 – Partnering with influencers 03:38 – Maintain strong product ratings 04:15– Maintain strong shipping performance 04:43 – Monitor your seller rating 05:07 – Launch a lightning deal 05:42 – Wrap up To boost your listings’ visibility, we’ll highlight nine key ways to drive external traffic outside of Amazon and internal traffic within the marketplace to your products. Optimize your listings with SEO Both shoppers who are already on Amazon and those who are using other sites can find your listing when you include popular keywords. With these additions, search engines, both Amazon’s and others, determine that your listing is a relevant result and rank it higher. Buy Sponsored Product ads To gain more control over their listings’ visibility, Amazon sellers can pay for the marketplace to sponsor their products and place them higher in search results. Share listings on social media Since your followers expect to receive value from your posts, it’s best to avoid creating posts on your account that are basically ads for your listings. Instead, it’s better to share your listing in more subtle ways that are still helpful to your followers. Run competitor analyses In buyers’ searches, your products will fall behind competitors’ items in rankings if you aren’t monitoring how those listings are engaging shoppers. Partner with influencers To promote your listing through influencer marketing, start by coming up with a list of key individuals in your sector with a large base of social media followers. Maintain strong product ratings A clear way to give shoppers a positive first impression of your Amazon listings is to maintain high-star ratings. When buyers are browsing through Amazon search results, the star ratings are visible for each product. Maintain strong shipping performance Amazon wants to keep shoppers happy, so they discourage poor shipping practices by making shipping a factor in winning the Buy Box and ranking high on Amazon’s search rankings. With consistent shipping issues, you’re less likely to win the Box or to rank high in search. Monitor your seller rating Punishing low-rated sellers with less visibility is a measure to keep Amazon shoppers happy and sustain the marketplace. It ensures buyers are working with merchants who have a positive record and can provide great service. Launch a Lightning Deal Lightning Deals are time-based, marked-down products buyers can find in Amazon’s Today’s Deals section. They draw a lot of attention and sales from Amazon’s shoppers not only because they appreciate discounts but also because their limited time frame motivates buyers to make a purchase. Promoting Amazon products is unlike traditional marketing for a single store where you’re mainly focused on driving external traffic. You also have to find ways to increase your listings’ visibility internally on Amazon. The marketplace is competitive, so you have to find innovative ways to make products stand out against other sellers’ items. The Journey is what everyday entrepreneurs, like you, need to follow in the pursuit of online success. Our experienced GoDaddy Guides are here to take you through all the steps, both big and small, that you encounter every day. #amazon #amazonsales #affiliatemarketing #marketing #amazonassociates #thejourney #godaddy

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